Just what is that "Skoda" Badge.

[K1W1]

Yes it does translate as "Shame" or as you said "'Pity"

Never heard Shame before I have always believed it was damage or pity but actually I don't really care. Anybody who bothers to do a little research will quickly find the Skoda is one of the oldest auto manufacturing companies in the world and that it has a tremendous reputation for engineering excellence. It was largely Skoda designed and manufactured tanks that conquered western Europe at the beginning of WWII.

[Transporter]

Yes it does translate as "Shame" or as you said "'Pity"

To Je Skoda = That's a shame/pity

Trust me on that. I am Czech

You're right,

but it’s common that one word can have several meanings and you use the right words as you talk.

Example:
1. It's a shame I can't use that tyre on my car it's a different size.
X
2. Shame on you Jane to have a relationship with 2 boys under the age, you're 30, what will people think about us.

You wouldn't use the word "Skoda" in the second example. Would you?

Also the google translator doesn't translate shame into Skoda.

[Piotr]

also translates to pity in polish