Ford Focus ST

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Originally Posted by elephino

3 not overly different price tags once you take into account their target markets. The DS3 is about $33k, directly up against the Mini Cooper. The MiTo is about $41k, directly up against the Mini Cooper S.

The A45 will be about $70k - within one or two thousand of an automatic 135.

walbjj, saying the car will cost $85 once you put options and on-roads on is not a correct comparison with the BMW 135 as the price I was talking about both both that and the A45 is the retail price (oh and actually would put it line-ball with the 135 anyway). If you include options, then you might as well try to predict discounts. Options that people buy vary significantly (except for Lexus when they have 1 option for the car).

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Sorry I should have clarified myself a bit better. I meant MiTo QV vs. Cooper S vs. DS3 DSport (~$40 000 vs. $43 000 vs. $31 000 respectively). DS3 120VTI DStyle (my car) is more of a competitor to the normal Cooper (DS3 $26 000 vs. cooper $34 000). I just meant different pricing for a small retro/anti-retro hot hatch.

Regardless though, I think Ford has priced the Focus ST just right to be competitive to the larger, more powerful hot-hatches out there (eg Golf GTI, DS4 DSport, Giulietta QV etc).

Ok, that makes sense.

And yes, the Focus is priced just right in spite of being more expensive than the previous XR5. I think there was too big a gap between it and the GTI, so people were ignoring it as a lower-performance model.