I think it is intended to prompt you to decide whether to activate the 'winter' program (which is on the lower centre console near the ESP button) - on the GT Sport this reduces acceleration so as to prevent the wheels from spinning on snow and ice.
This is also why Jeremy Clarkson from Topgear thinks the TSI is a gutless wonder (he was driving around with the W button activated, and as a result the car was being overtaken by delivery vans) http://www.timesonline.co.uk/tol/dri...icle754961.ece. Sometimes he is such an ignorant git (yes, Mav, he should have read the owners manual...)
TG
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