I personally am always willing to pay a premium for a car that has been modded, as long as the car has been treated with respect and the mods are tasteful of course.
I recognise that doing the mods myself would be more gratifying, but they would also cost a lot more than buying them on the car already.
Hypothetically, if car has say $6000 mods done to it, I would be willing to pay the owner an extra $2000ish over an equivalent standard one (all other things being equal)
2007 Audi RS4 with: APR ECU Upgrade; JHM Quick Shifter; Milltek Catback and Downpipes; KW V3 Coilovers; Argon Creative Carbon Fibre Splitters
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