barefoot
16-11-2007, 10:46 PM
I think all of us here like/love our V-dubs. I personally think the t'reg is a particularly good package but poorly marketed and VERY VERY poorly supported. Reading the story below, I'd assert that if VGA gave t'reg owners as much support, there would be a heck of a lot more t'reg on the road today. You know about the one unhappy customer who tells eight other people not to buy the product......
http://www.theaustralian.news.com.au/story/0,25197,22731645-5010800,00.html
"It's a story Toyota loves to retell: a dozen of the first FJ25 models were imported to the Snowy Mountains hydro-electric project. Like all the other 4WDs, they broke down. "But it was Toyota's response to these problems that set the company apart from its rivals," sales and marketing executive vice-president Dave Buttner related this week. "Toyota flew out engineers from Japan who lived on-site to study and rectify the problems. They also flew out parts and sent the broken bits back to Japan -- to analyse them and fix the problems at the source."
Suitably impressed, construction magnate Sir Leslie Theiss began importing Toyotas in Queensland and NSW, and LandCruisers were increasingly used by resource companies and farmers opening up the bush. Half a million -- 10 per cent of all the LandCruisers ever made -- have been bought by Australians. Australia buys more LandCruisers than any market outside the Middle East."
This is my take on a somewhat phriday influenced post.
The year is 2020....at a gathering of V-dubs faithfuls .....
"It's a story VGA loves to retell: a few dozen of the first MY03 models touareg were imported to Australia to VW faithfuls. Unlike all the other 4WDs, they have quality problems, they had poor engineering problems and they showed VW never tested the car properly. Problems such as condensating windscreen could have been picked up and fixed had VW tested the car in tropical climate for just '1 minute', then there's the chattering windscreen wipers and other simple things like electronic tailgate mechanism that ruined entire holidays.
But it was VGA's response to these problems that set the company apart from its rivals. Sales and marketing executive vice-president Hans Solo related to the faithful. VGA implemented "enhanced dealership/customer relation programs" instead of sending out engineers to fix problems. The program ruled that dealers has to pay for incorrect diagnosis of warranty repairs resulting in most dealership trying to deny any problem exists at all, for fear of incorrectly diagnosing a problem. It achieved fantastic results, warranty claims reduced to '0' overnight, it worked!!!
Also instead of sending engineers to investigate, we trained our dealership on cognitive behavioral therapy and negative psychology, for examples .....and remembering that cars in 2003 ran on tyres (a form of traction pad sourced from a primitive tree called rubber) ....when a customer complaints that their tyres wore out too quickly our dealers would tell them they must be very good/fast/racing drivers and drove so quick that tyres wear out quicker or another examples, when a customer complain that something is unusual like 2 + 2 doesn't add up to 4 in the onboard computer, our dealerships would say it's a feature. These "specialised dealership 'customer enhancement' training" also paid dividends, warranty claims also reduces to '0' overnight.
We also made sure parts wasn't available in the country so that our customer would benefit from our "enhanced parts waiting program", this program also worked a treat, after waiting so long for the parts to arrive, imagine the elation when the parts finally arrive, we conducted focus groups and our 'worm' (a kind of primitive emotion-detectoronometer) jumped 400% compared to our nearest rival Toyota's 'oh what a feeling' benchmark for customer satisfaction.
Suitably impressed, most would be customers bought other brand 4wds leaving a band of very loyal VW customers feeling quite special and unique. This uniqueness is the essence of the touareg ownership story, that is why a touareg in 2020 is a very special car, a very unique car, and a very rare car"
audience claps .....
http://www.theaustralian.news.com.au/story/0,25197,22731645-5010800,00.html
"It's a story Toyota loves to retell: a dozen of the first FJ25 models were imported to the Snowy Mountains hydro-electric project. Like all the other 4WDs, they broke down. "But it was Toyota's response to these problems that set the company apart from its rivals," sales and marketing executive vice-president Dave Buttner related this week. "Toyota flew out engineers from Japan who lived on-site to study and rectify the problems. They also flew out parts and sent the broken bits back to Japan -- to analyse them and fix the problems at the source."
Suitably impressed, construction magnate Sir Leslie Theiss began importing Toyotas in Queensland and NSW, and LandCruisers were increasingly used by resource companies and farmers opening up the bush. Half a million -- 10 per cent of all the LandCruisers ever made -- have been bought by Australians. Australia buys more LandCruisers than any market outside the Middle East."
This is my take on a somewhat phriday influenced post.
The year is 2020....at a gathering of V-dubs faithfuls .....
"It's a story VGA loves to retell: a few dozen of the first MY03 models touareg were imported to Australia to VW faithfuls. Unlike all the other 4WDs, they have quality problems, they had poor engineering problems and they showed VW never tested the car properly. Problems such as condensating windscreen could have been picked up and fixed had VW tested the car in tropical climate for just '1 minute', then there's the chattering windscreen wipers and other simple things like electronic tailgate mechanism that ruined entire holidays.
But it was VGA's response to these problems that set the company apart from its rivals. Sales and marketing executive vice-president Hans Solo related to the faithful. VGA implemented "enhanced dealership/customer relation programs" instead of sending out engineers to fix problems. The program ruled that dealers has to pay for incorrect diagnosis of warranty repairs resulting in most dealership trying to deny any problem exists at all, for fear of incorrectly diagnosing a problem. It achieved fantastic results, warranty claims reduced to '0' overnight, it worked!!!
Also instead of sending engineers to investigate, we trained our dealership on cognitive behavioral therapy and negative psychology, for examples .....and remembering that cars in 2003 ran on tyres (a form of traction pad sourced from a primitive tree called rubber) ....when a customer complaints that their tyres wore out too quickly our dealers would tell them they must be very good/fast/racing drivers and drove so quick that tyres wear out quicker or another examples, when a customer complain that something is unusual like 2 + 2 doesn't add up to 4 in the onboard computer, our dealerships would say it's a feature. These "specialised dealership 'customer enhancement' training" also paid dividends, warranty claims also reduces to '0' overnight.
We also made sure parts wasn't available in the country so that our customer would benefit from our "enhanced parts waiting program", this program also worked a treat, after waiting so long for the parts to arrive, imagine the elation when the parts finally arrive, we conducted focus groups and our 'worm' (a kind of primitive emotion-detectoronometer) jumped 400% compared to our nearest rival Toyota's 'oh what a feeling' benchmark for customer satisfaction.
Suitably impressed, most would be customers bought other brand 4wds leaving a band of very loyal VW customers feeling quite special and unique. This uniqueness is the essence of the touareg ownership story, that is why a touareg in 2020 is a very special car, a very unique car, and a very rare car"
audience claps .....