I came across a purportedly internal VW document detailing terminology relating to the Up!

After refueling - Fed Up!

Profit margin - Mark Up!

Vehicle locked - Shut Up!

Vehicle written off - Totally ****ed Up!

Sold with Convenience Pack - Top Up!

Concourse d'elegance - Round Up!

When towing - Hold Up!

Manufacture - Make Up! (aka Build Up!)

What VW wants customer to do - Pick Up!

Service - Tune Up!

Under car cover - Covered Up!

After detail - Clean Up!

In a school zone - CantaloUp!

Jokes concerning - Mock Up!

Conversion rate - Take Up!

At wreckers / Advertised for sale - Break Up!

The condition of the document meant I could not see the complete list . . .