BeatsAudioTM and Volkswagen – big sound for small cars

  • Icon of the music scene and Volkswagen get together to develop a new premium sound system
  • New up! and Polo to be launched soon as strong sounding special editions with 300 watts and seven loudspeakers

Two genuine trendsetters with rich sound are all set to make waves in the small car segment, with the overall concept of both the up! beats as well as the Polo beats being defined by impressive sound. Both of the new models feature a 300 W premium sound system from the audio specialists Beats AudioTM, promising a state-of-the-art sound experience.

Hardly any other brand name stands for the attitude to life like “Beats”. And now two new special editions from Volkswagen being unveiled at the Geneva International Motor Show also bear this iconic name. Both the up! beats as well as the Polo beats will feature a new, state-of-the-art sound system as standard. The system’s 300 watt and 8-channel amplifier is fitted with a digital signal processor (DSP). To deliver this crystal-clear sound, the system has seven high-end loudspeakers distributed around the interior: two tweeters in the A-pillars, two woofers in the front doors, two broadband loudspeakers in the back as well as a subwoofer integrated in the spare wheel well, which delivers powerful, punching bass tones. No matter whether it is hip hop, heavy metal, rock, pop or electronic music – you can really feel the music in the new beats special editions.

Over and above this, the two models take the limelight with trendy equipment: the up! beats can, for instance, be recognised from the outside by various features such as new 15-inch “Radial” alloy wheels, special beats design decals and contrasting colour door mirror caps, while the interior is given an individual look thanks to a specially designed dashpad, a multifunction steering wheel, a special door sill plate and colour-coordinated seat belts.

The Polo beats, meanwhile, features the new 16-inch “Syenit” alloy wheels, coloured door mirrors and a gloss black radiator grille. The interior of this little boombox on wheels is characterised by the special “beats” design seats and door trim panels, coloured seat belts and a leather steering wheel.

The audio specialist Beats Electronics – founded in 2008 by Dr. Dre and Jimmy Iovine– redefined how we listen to music with a better representation of the artist music in a stylish form factor, primarily with its studio headphones. Now the Californian company has significantly expanded its range of product: to include earbuds, wireless headphones, wireless active buds, and wireless speakers

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