Three awards for the Audi A3
At this year’s Automotive Brand Contest, three of the awards went to the Audi A3. The highest accolade, the Best of Best, went to the new model for its interior design.
Audi Head of Design Wolfgang Egger: “The award confirms the efforts our design makes in order to create an ambience that is full of sporty elegance, precision and quality.”
The A3 also received an award for its exterior design, while the Audi A3 connect options collected an award in the Connectivity category. The Audi e-bike Wörthersee was among the prizewinners in the Parts and Accessories category. The German Design Council organizes the Automotive Brand Contest, an international brand and design contest that is being held for the second time this year. Audi will collect the award officially as part of the Automotive Designers’ Night to be held on the first press day of the 2012 Paris Motor Show.
Double victory for the Audi A6 design
The Audi A6 Sedan was awarded one of the most prestigious design awards in the United States, receiving the International Design Excellence Award 2012 (IDEA) for its innovative product design.
Audi Head of Design Wolfgang Egger: “The award demonstrates that our design idiom also goes down well in the United States.”
Its dynamic looks and successful interplay of Audi design idiom and innovative technology gave the A6 Sedan the edge as far as the jury from the Industrial Designers Society of America was concerned. In addition to the IDEA award, the Audi A6 family also won the red dot award for its unique product design. The Audi Design Team collected the coveted benchmark of quality during the red dot presentation ceremony in Essen on July 2.
Audi is the most popular car brand in Germany
According to a representative survey conducted on behalf of consulting firm “Brandmeyer brand consultancy”, Audi is the second most popular brand in Germany, making it the top brand among car manufacturers. Number one spot in the survey was taken by sport and clothing brand Adidas. In the survey, market research institute Forsa asked more than 3,000 individuals aged over 14 to name their favourite brand.
