Audi Australia has announced a host of equipment upgrades and added value to continue the strong sales momentum it has enjoyed throughout 2011.

Audi has continued its strong and sustainable sales growth in Australia, and will finish 2011 with another year-on-year improvement – the only premium brand to do so. Audi sold 1073 vehicles in November, representing positive growth month on month, and in doing so has eclipsed its full year 2010 sales result in the first 11 months.

Total 2011 sales to the end of November reached 13,539, representing an 8.6 percent gain on last year’s Nov YTD result. For the full year 2010, Audi sold 12,900 units, a figure that has already been passed in 2011.

The biggest mover in the range was Audi’s all-new A6 business sedan, capping off a great month in which it won Drive.com.au’s “Best Luxury Car over $80,000” and the “People’s Choice Award”, along with “Best Large Car over $60,000” at the 2011 presentation of Australia’s Best Cars.

Model Year 2012 upgrades

Audi Australia is adding value across most of its range in 2012, with A1, A3 Sportback, A4, A5 and Q5 benefiting from additional features. Most notable among these is the inclusion of Audi Connect technology across all of these models, reinforcing Audi Australia’s commitment to being a technology leader in the premium segment.

The Audi A1 1.4 TFSI 90kW benefits from a range of standard equipment upgrades. From MY2012, the Attraction specification adds a Driver Information System (DIS), multi-function steering wheel and Bluetooth interface to the generous list of standard equipment, all without any price increase. The higher-specification A1 Ambition model also now includes the multi-function steering wheel and Bluetooth interface as standard equipment. Audi’s Bluetooth interface allows customers to connect compatible mobile phones to the A1’s audio system, allowing them to enjoy audio streaming via their phone, or hands-free telephony.

In addition to these upgrades, a highly desirable new Technik Package has been made available to A1 customers, including features like Xenon headlights with LED daytime driving lights, air conditioning with automatic climate control and the rear acoustic parking system, which makes easy work of sliding the A1 into tight urban parking spaces. The Technik Package is available on both the A1 Attraction and A1 Ambition models for $2000, representing excellent value.

The Bluetooth interface is now also standard equipment across all A3 Sportback and A3 Cabriolet models.

The A4 Sedan and A4 Avant range also gains a substantial range of additional standard equipment. The rear parking aid is now standard equipment on the A4 1.8 TFSI and 2.0 TDI, while the 2.0 TFSI multitronic and 2.7 TDI now include full electric seats and an enhanced interior lighting package as standard. In addition to these upgrades, the A4 2.0 TFSI quattro, 3.0 TDI and 3.2 FSI all come with MMI Navigation Plus.

The MMI Navigation Plus package is progressive technology at its finest, boasting a hard-drive navigation system and 10GB storage space for music, a high-resolution 7- inch colour display with high-quality map design, voice activation, a single DVD player and two SDHC card readers.

The A5 Coupe, Cabrio and Sportback also gain MMI Navigation Plus as standard equipment. (with the exception of 2.0 TFSI multi)

The popular Q5 also benefits from additional equipment upgrades, with no price increase. All model lines now come with front and rear parking aids, Audi Music Interface and the convenience of an electrically operated tailgate. The 3.0 TDI and3.2 FSI also now boasts Xenon headlights as standard equipment.

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