Audi wins “red dot: Client of the Year” Award

German luxury carmaker, Audi, has been recognised for superb communications design at the annual ‘red dot awards’, demonstrating that the brand excels at more than ‘just’ vehicle design.

In 2011, Audi has been awarded the top prize for “red dot: client of the year” in the area of communication design for the second time in a row. This special cross-sector prize was awarded for the first time last year.

The Design Zentrum Nordrhein-Westfalen awards this honour to the brand whose communication is characterised by particularly outstanding design. Audi, together with its design agencies, won an impressive nine of the prestigious red dot design awards – more than any other company in the contest.

The award for the best client is presented by an international jury of design experts who were impressed by how Audi implements its particularly wide range of communication services with consistently high design standards.

“Audi stands for quality and variety, from the trade fair stand through to installation in the public domain. It works with the most creative minds in the industry while remaining unique and incomparable,” says Prof. Peter Zec, initiator and CEO of red dot.

Further confirmation of Audi’s successful work with its strong design associates was confirmed by a total of nine red dot awards, which were divided between seven commissioned design agencies, for outstanding communication services – from the print campaign to the brand’s appearance at the Consumer Electronics Show in Las Vegas.

The particularly prestigious award “red dot: best of the best” went to two exceptional projects;

  • “Qube 3”, a temporary cube-shaped building, translates the characteristics of the new Audi Q3 into a spectacular spatial experience.
  • And the installation “Outrace”, which saw Audi take eight robotic arms from its production halls and instal them right in the middle of Trafalgar Square in London. Using LED light trails, these robotic arms then wrote messages in the sky which visitors had previously sent via smartphone.

“Audi is the progressive premium brand. And in our communication, too, we want to surprise people time and again, in order to create exciting new insights into the four rings – while always remaining unmistakably Audi,” said Lothar Korn, Head of Marketing Communications at AUDI AG.

Audi will receive the prize honouring it as “client of the year” at the “red dot gala” on October 7 in Berlin. The red dot awards for the design agencies who work for Audi will be presented on the same date. All of the winning efforts will then be on display as part of the special exhibition “Design on stage – winners red dot award: communication design 2011” until October 16 at the Alte Münze event location in Berlin.

The best of the 6,468 entries in the contest will also be published in the “international yearbook communication design 2011/2012”.

The red dot design award has been presented since 1955 to creative minds all around the globe, and is awarded by the Design Zentrum Nordrhein-Westfalen in the individual disciplines of product design, communication design and design concept. The nominees for the award, which is a renowned seal of quality for outstanding design, come from a wide variety of industries and segments, from furniture manufacturers to research centres. Audi has already impressed the international jury on several occasions since the communication design category was newly established in 1993, winning 58 red dot awards in this category.

Qube 3

Leave a Reply

You must be logged in to post a comment.