Audi Sales Volume Up 17 Percent in August

Ingolstadt, September 9, 2011 – Growing demand in the world’s biggest sales markets have presented AUDI AG with another record month. The company delivered 94,100 cars in August, around 17 percent more than the same month last year.

The brand with the four rings has confirmed its leading position in China with 28,068 cars sold, up 25.5 percent and in the United States, Audi continued its double-digit growth with an increase of 11.1 percent. Sales figures rose in Europe by another 13.7 percent – thanks in part to strong growth in the German market.

Audi sold 18,506 cars last month in the company’s home market, up 20.2 percent. Aside from the sustained popularity of Audi’s SUVs – the Audi Q5 and the Q7 – the significant gains for the Audi A4 Avant show that it is attracting large corporate customers. Sales of Germany’s top-selling model rose in August by 14.4 percent compared with the same month last year, to around 3,800 units.

The signs are also favourable for the A6 Avant, introduced by the company into its first markets in late August. “Our new A6 Avant is coming at precisely the right time,” said Peter Schwarzenbauer, AUDI AG Board Member for Marketing and Sales. “Orders are much higher than we expected.”

Compared with the A6 sedan, the A6 Avant makes up about 60 percent of the sales within the model family. Last year Audi sold about 204,300 cars worldwide from the important model range.

In Europe Audi sold a total of around 44,200 cars, up 13.7 percent compared to the same month last year. Overall sales, at round 484,800 units, were 12.8 percent above the same period last year. In the United Kingdom, the third-largest export market for Audi, sales figures in August rose by 24.8 percent to 3,613 cars; total sales were 12.5 percent higher than in the same period of 2010. Sales declined in Spain and Italy; in contrast, Audi doubled its sales figures in Belgium in August to 2,777 units (+107%), and Audi achieved increased sales figures in Austria (1,268; +6%) and the Netherlands (1,289; +37%) as well. The significant growth in almost all Eastern European countries was led by further increases in demand in Russia – Audi sold 2,010 cars here, an increase of 35.9 percent compared to August 2010.

In Australia, Audi continues to post solid and sustainable growth, with 1,080 sales in August – an increase of 5.8% on August 2010. Continued high demand for favourites such as the Q5 and A4, combined with the ongoing success of the class-leading Audi A1 and the strong reception for the all new A6, has seen Audi Australia post 10,104 sales year-to-date, representing a sustainable growth rate of 9.0% year on year. The brand with the four rings is on track to achieve another record sales year in Australia.

In China (incl. Hong Kong), Audi concluded the month of August with sales of 28,068 cars, an increase of 25.5 percent. From January to August, Audi sold 196,534 cars here, an increase of 28.6 percent compared with the same period in 2010.

In the United States the delivery figures for Audi of America grew by 11.1 percent: 10,201 customers chose to drive an Audi. For the year to date, this amounted to 75,256 customers, 15 percent more than in the same period of 2010.

Leave a Reply

You must be logged in to post a comment.