ŠKODA has undergone a visual rejuvenation to support its dynamic growth plans. The new-look corporate logo, with its distinguishing features of freshness and precision, will be on display at the Australian International Motor Show in Melbourne from 1-10 July.

The most important change affects the main part of the logo, the winged arrow, which in the new design is much larger and more visible. The hue of the winged arrow has been changed from ‘natural green’ to the new lush
‘ŠKODA Green’. The outer area is highlighted with a chrome finish.

The design concept marks another big step into the future for ŠKODA. Its shapes are dynamic, stimulating the imagination of observers without provoking them, and offering an undistorted view of the outlook for cars made
in Mladá Boleslav.

“We are pleased to announce our new corporate design to the Australian market”, said Matthew Wiesner, Head of ŠKODA Australia.

“Together with the arrival of the highly anticipated Yeti, and the internationally popular Fabia later this year, the updated design gives us the opportunity to express the new power of our brand not only through our future
products, but also in the way we present ourselves to partners and customers”.

Leave a Reply

You must be logged in to post a comment.