The ongoing expansion of the nationwide Audi dealer network continued with the official opening of Audi Ballarat on the evening of Tuesday April 4.

A completely new dealership owned and operated by well-known local businessmen Chris Alizzi and Scott Moysey, Audi Ballarat brings Audi to the thriving Victorian Goldfields regional centre for the first time.

Audi Ballarat expands the nationwide Audi dealership network to number 43. Its opening is part of the ongoing five year dealer investment plan for Audi nationwide which, by the end of 2011, will see over $210 Million invested in new, renewed and expanded industry standard-setting dealerships.

Opening the new facility in Ballarat Audi Australia Managing Director, Uwe Hagen, commented, “For Audi to now be so well represented in a vibrant regional centre such as Ballarat is a great development and an integral part of our strategy to keep building the Audi Brand throughout Australia. With the local experience of Chris and Scott and the highest standards of sales and service support that Audi Ballarat will provide, we are confident that this venture will be another successful chapter in the growth of Audi in this country.”

Audi Ballarat co-owner and Dealer Principal Chris Alizzi said in reply, “We are very excited at the opportunity to bring one of the world’s leading automotive brands to the discerning motorists of Ballarat and the surrounding region. With the outstanding product already here and the many exciting new Audi models to come we look forward to creating our own family of Audi owners and enthusiasts in Central Victoria.”

Audi Ballarat represents more than a $1Million investment executed in the eyecatching “Audi Regional Terminal” style and boasts an 8 car internal showroom, a state-of-the art 4 car service facility and an external used car display.

The expansion of the Audi Dealer Network comes at a time when Audi completed the first quarter of 2011 as the leading luxury automotive brand in Australia and looks set to post another sales record over the whole of 2011. That growth further underscores the affection that Australian motorists have quickly developed for Audi’s philosophy of applying the very best of technology in the most effective, efficient and satisfying manner to deliver on the brand’s promise of Progressive Performance.

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