Volkswagen Group Australia And The Sydney Swans Team Up In Strategic Partnership

Volkswagen Group Australia are pleased to announce the start of a longterm partnership as major sponsor with The Sydney Swans.

As part of the sponsorship agreement the Volkswagen logo will feature on the Club’s playing shorts for the next four years. The logo will also be seen on the polo shirts of all Swans coaches and players. As part of the partnership, Volkswagen will also be aligned with the TeamSWANS Community Program and the TeamSWANS Environment Program. Several high-profile players and staff members will also be provided with Volkswagen vehicles.

Anke Koeckler, Volkswagen Group Australia Managing Director, is looking forward to a long-lasting and successful partnership: “The Sydney Swans and Volkswagen are a natural fit. Both brands have a long-standing history with the Australian public and we are very excited to enter into this new era for the Volkswagen brand when it comes to supporting the truly Aussie sport AFL and in particular The Sydney Swans.”

Sydney Swans Chief Executive Andrew Ireland said the partnership was an exciting development at a pivotal time for the Club. “Volkswagen and the Sydney Swans are iconic brands, and in 2011 we will both be striving for success in very competitive industries. We believe this strong relationship will be of major benefit to both entities.’’

This partnership with a major Australian sporting club is continuing Volkswagen’s global strategy of support for local sports in the respective markets. AFL as one of the most successful sports in this country represents the perfect choice for the Volkswagen brand.

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